Advertising and Disclosure Policy

Hashtag BIO INC

Website: Hashtag Bio Inc. / hashtag.bio

Effective date: 28 July 2026

Last updated: 28 July 2026

Responsible organization: Hashtag Bio Inc.

1. About this Policy

This Influencer Advertising and Disclosure Policy explains the minimum advertising, endorsement and sponsorship-disclosure standards for creator opportunities administered by Hashtag Bio Inc. / hashtag.bio.

Its purpose is to help audiences recognize commercial content, help creators communicate material connections honestly, and support brands and campaign partners in meeting applicable advertising and consumer-protection requirements.

This Policy is a global operational baseline. A campaign brief, written agreement, platform rule or applicable law may impose stricter or additional requirements. Nothing in this Policy authorizes a campaign, payment, endorsement or content licence.

2. Responsible organization

Legal name: Hashtag Bio Inc.

United States office: 2021 Guadalupe Street, Suite 260, Austin, Texas 78705, USA

Legal email: legal@hashtag.bio

Campaign support email: support@hashtag.bio

Telephone: +1 888-246-0148

Miss Denmark branding identifies a collaboration. Hashtag Bio Inc. operates the general creator application and this Policy. A campaign may identify a separate advertiser, brand, agency, event organizer or partner and allocate additional responsibilities in written campaign terms.

3. Who and what this Policy covers

This Policy applies when an applicant or creator produces, publishes, shares, approves or permits the use of commercial content in connection with a Hashtag Bio Inc. opportunity. It also guides Hashtag Bio Inc. personnel, campaign partners and intermediaries who brief, approve, distribute, amplify or monitor that content.

It covers posts, images, carousels, stories, reels, short-form and long-form video, livestreams, audio, podcasts, blogs, newsletters, reviews, testimonials, affiliate links, discount codes, social-commerce content, event coverage, reposts, paid amplification, whitelisting and other formats in which an audience may encounter a promotional message.

The Policy applies to the content and audience actually reached, not only to the creator's home country. Creators must follow the stricter lawful requirement where several countries, languages, platforms or campaign rules apply.

4. Key terms

Advertiser: The brand, business or other person whose product, service or commercial interest is promoted.

Commercial content: Content intended to advertise, promote or influence consumer behaviour for a commercial purpose.

Endorsement: A promotional message that an audience is likely to understand as reflecting a creator's opinion, belief, finding or experience.

Material connection: A relationship or benefit that could affect how an audience evaluates an endorsement.

Disclosure: A clear statement that identifies content as advertising and, where useful, explains the relevant material connection.

Creator: A person who produces or appears in content for a Hashtag Bio Inc. opportunity.

Platform tool: A platform's paid-partnership, branded-content or similar disclosure feature.

5. The core rule: advertising must be recognizable

An audience must be able to recognize commercial content as advertising immediately and without investigation. A disclosure must be difficult to miss, easy to understand and presented before or at the point where the audience first encounters the promotional message.

A disclosure must remain effective on mobile devices, in previews, thumbnails, search results, reposts and other contexts in which the content may appear. It must not be contradicted, obscured or diluted by other words, graphics, audio, links or platform design.

Where an endorsement is visual, the disclosure must be visual. Where it is audible, the disclosure must be audible. Where both visual and audible elements communicate the endorsement, this Policy requires both visual and audible disclosure unless a documented legal review approves a different implementation.

6. When a disclosure is required

A creator must disclose a material connection when content mentions, depicts, tags, links to, reviews, demonstrates, recommends or otherwise promotes an advertiser and the creator has received or expects a relevant benefit or has another relationship that an audience may not reasonably expect.

Cash payment, fees, retainers, bonuses or other compensation.
Free or discounted products, services, subscriptions, treatments or experiences.
Affiliate commissions, referral fees, revenue shares or trackable discount codes.
Travel, accommodation, meals, event tickets, invitations, hospitality or access.
Loans of clothing, equipment, vehicles, locations or other items.
Employment, agency, ambassador, advisory, ownership, investment or business relationships.
Personal, family or close relationships with the advertiser or its personnel.
Contest entries, points, credits, future opportunities or another benefit offered in return for content or engagement.
A prior, current or expected relationship that could materially affect how the audience evaluates the message.

A formal contract is not always necessary. For Denmark-directed content, commercial intent may exist where a creator receives an advantage or where surrounding dealings and promotional value make the commercial purpose clear, even without an agreement covering the specific post.

7. When a disclosure is not ordinarily required

A disclosure is not ordinarily required when a creator independently buys a product at the normal price, has no relationship or understanding with the advertiser, receives no relevant benefit and publishes a genuinely independent opinion.

A creator must not rely on this exception if the product, event or access resulted from a PR list, gifting programme, previous or expected collaboration, special invitation, affiliate arrangement or another circumstance that could create commercial intent. When the position is uncertain, the creator must pause publication and ask campaign support.

8. Approved disclosure language

Use plain language that unmistakably identifies advertising. The following examples use the fictional advertiser name Acme and must be adapted to the actual advertiser and benefit:

Use the language of the promotional message. If material claims appear in more than one language, provide disclosure in each language needed for the relevant audience to understand the commercial nature of the content.

9. Labels that are not sufficient on their own

The following labels are not approved as stand-alone disclosures under this common baseline because audiences may miss or misunderstand them:

Thanks, gift, gifted, gifted by, PR or press sample.
Partner, partnership, ambassador, collaboration or collab.
SP, spon, sponsored content abbreviations or unfamiliar shorthand.
A brand tag, discount code, affiliate link or sponsor logo without words identifying advertising.
A disclosure only in a biography, profile, account description, terms page or separate website.
A disclosure hidden after other text, among many hashtags, behind a 'more' control or at the end of content.
A platform disclosure tool used alone where it is not sufficiently noticeable and understandable in the actual presentation.

A campaign may require a specific local term. Creators must not replace a required term such as 'Ad', 'Advertisement', 'Reklame' or an equally clear local equivalent with softer wording.

10. Placement, prominence and accessibility

Place the disclosure at the beginning of the caption, title or promotional message, before links, claims and calls to action.
Do not require scrolling, expanding, hovering, clicking or visiting another page to find it.
Use sufficient size, contrast, duration and spacing so an ordinary member of the intended audience can notice, read and understand it.
Keep the disclosure visible against changing or busy backgrounds and clear of platform controls, captions and safe-area obstructions.
For audible disclosure, use a volume, speed and cadence that are easy to hear and understand.
Repeat the disclosure when content is divided into segments or when a reasonable viewer could join after the initial disclosure.
Use the platform tool where required, in addition to the disclosure in the content.
Test the final post on the actual devices, formats and placements in which it will appear.

11. Static posts, images and carousels

Put the disclosure at the start of the caption and on the image when the image itself communicates the endorsement or may circulate without the caption. For a carousel, place the disclosure on the first card and at the start of the caption. Repeat it on later cards when those cards can reasonably be shared or understood separately.

Do not position the disclosure in a cropped edge, low-contrast corner or area covered by profile names, reactions, captions or platform buttons.

12. Video content

Show a clear visual disclosure at the beginning of the video before or as the promotional message starts. When speech, music, demonstration or other audio communicates the endorsement, also state the disclosure aloud at the beginning.

Keep the visual disclosure on screen long enough to be read. Include the disclosure at the beginning of the caption or description as an additional control, not as a substitute for disclosure in the video.

For Denmark-directed video, begin the title with 'Reklame' or another term specifically approved for the intended Danish audience, and ensure commercial intent is also clear in the thumbnail, listing, search or channel context from which the video can be opened.

13. Stories and ephemeral content

Each promotional story frame or other ephemeral unit must carry its own visible disclosure. Do not rely on a disclosure in the first frame when later frames can be viewed, shared or entered separately.

The disclosure must remain visible for the frame's full meaningful duration or long enough for the intended audience to read and understand it, whichever is longer.

14. Livestreams

Provide a spoken and visible disclosure at the start of a commercial livestream, repeat it periodically, and repeat it when the promoted product, sponsor or segment changes. A pinned comment or platform label may support the disclosure but does not replace spoken and visible disclosure.

If the livestream is later posted as a recording or clip, apply the video rules to every published version and ensure edited clips retain the relevant disclosure.

15. Audio and podcasts

State the advertising relationship aloud before or as the sponsored segment begins. Repeat it after a substantial break or when a later listener could encounter a sponsored segment without hearing the original disclosure.

Show notes or episode descriptions should also identify sponsored and affiliate content, but written notes do not replace an audible disclosure where the endorsement is heard.

16. Affiliate links, discount codes and social commerce

Disclose the affiliate or commission relationship before the audience can click the link, use the code or act on the recommendation. Place the disclosure beside or immediately before the link or code and at the beginning of the content containing the endorsement.

A discount code, 'shop' button or affiliate URL does not disclose the relationship by itself. Where several affiliate products appear on one page, make the overall affiliate relationship prominent and label individual placements where necessary to avoid ambiguity.

17. Gifts, PR packages, invitations, events and travel

A free product, treatment, meal, ticket, event invitation, preview, travel benefit, hotel stay or similar advantage must be disclosed when content promotes or discusses the provider in a commercial context.

Do not assume disclosure is unnecessary because the brand did not require a positive review, did not approve the final wording or did not expressly request a post. The creator must state the relevant relationship clearly.

18. Own products, employment and personal relationships

Creators must make commercial intent clear when promoting their own business, products, services, merchandise, events or paid communities. They must also disclose employment, ownership, investment, agency, family or close personal relationships that an audience may not reasonably expect.

For Denmark-directed content, promotion of a creator's own commercial offerings must be marked clearly as advertising unless the commercial nature is unmistakable in the exact context. The approved baseline is to use 'Reklame' prominently.

19. Reposts, sharing, paid amplification and whitelisting

A disclosure must remain attached and effective when content is reposted, shared, clipped, embedded, boosted, converted into an advertisement or distributed through a creator's account on an advertiser's behalf.

Before authorizing paid amplification, whitelisting or reuse, the responsible campaign owner must confirm that the disclosure remains clear in every placement and that the content licence and advertiser identity are documented.

20. Honest opinions, experience and claims

An endorsement must reflect the creator's honest opinion and genuine experience. A creator must not claim to have used, attended, tested or experienced something when that is untrue, and must not describe a poor experience as positive merely because a campaign brief requests it.

Creators may use approved campaign claims only within their approved meaning and context. They must not invent or expand claims about health, safety, finance, performance, environmental impact, scientific proof, typical results or another objective matter.

A disclosure does not cure a false or unsupported claim. If a creator's experience is unusual, the content must not imply that the same result is typical unless the advertiser has adequate support and any required typical-results disclosure is included.

21. Reviews, testimonials, contests and engagement

Do not create, buy, commission, publish or distribute a fake review or testimonial.
Do not use a fabricated person, hijacked identity or synthetic character as if they were a real customer or creator.
Do not condition payment, a gift, discount, contest entry or another incentive on a positive or negative review.
Disclose insider, employee, family, agent and other material relationships in reviews and testimonials.
Do not suppress lawful negative reviews through threats, intimidation or deceptive moderation.
Do not buy or create fake followers, views, likes, shares, comments or other indicators to misrepresent commercial influence.
A contest or sweepstakes entry tied to posting, liking or sharing must clearly disclose the incentive in each resulting endorsement and comply with separate promotion rules.

22. AI-generated, synthetic and materially edited advertising

AI tools may assist production only when their use is authorized and the resulting advertisement remains truthful. AI must not create a fake endorsement, fictitious customer experience, impersonation, fabricated evidence, misleading before-and-after result or false depiction of product performance.

A synthetic person, voice, event or material alteration must be labelled when the absence of a label could mislead the intended audience about identity, reality, experience, performance or another material fact, or when a law, platform rule or campaign instruction requires it.

AI labelling does not make a false claim acceptable. The responsible campaign owner must apply a risk-based review to synthetic testimonials, health and financial content, content involving children, and realistic depictions of people or events.

23. Children and young people

Marketing directed to or likely to be seen by children or young people requires stronger disclosure, age-appropriate language and additional safeguarding. The assessment must consider the creator, subject matter, style, products, actual viewers and accessibility of the content, not only the percentage of registered followers below a particular age.

A creator must not exploit a child's inexperience, disguise commercial intent, create inappropriate purchase pressure or promote an age-restricted product to an underage audience. Denmark-directed content seen by a material child or youth audience requires particular caution under Danish rules.

No campaign directed to children or substantially involving under-18 audiences may proceed without written campaign approval, safeguarding review and any required legal, parental, platform, audience and geographic controls.

24. Regulated and high-risk categories

This Policy does not by itself authorize advertising for alcohol, tobacco, vaping, gambling, firearms, medicines, medical devices, supplements, health treatments, weight loss, financial products, investments, credit, cryptocurrency, political or election activity, or another regulated or high-risk category.

Such content requires specific written authorization, jurisdiction and audience review, substantiated claims, licence or eligibility checks where applicable, platform approval and any mandatory warnings, exclusions or targeting restrictions. A creator must not publish while approval remains uncertain.

25. Regional requirements

Denmark and EU/EEA

Commercial intent must be clear and undisclosed advertorial or hidden advertising is prohibited. Payment, gifts, services, hospitality, affiliate benefits and other advantages may require disclosure. Denmark applies heightened expectations where personal and commercial content blend and where children or young people are reached. Use 'Reklame' or another specifically approved, unmistakable local term at the beginning of the relevant content.

United States

Endorsements must be honest and not misleading. An unexpected material connection that could affect the weight or credibility of an endorsement must be disclosed clearly and conspicuously. Disclosure must be unavoidable, understandable and presented in the relevant visual or audible mode. Advertisers, creators and intermediaries may each carry responsibility. Federal rules also prohibit specified fake or false reviews, conditioned review incentives, hidden insider relationships and commercial misuse of fake social-influence indicators.

26. Creator pre-publication responsibilities

Read the final campaign brief, agreement, claim list and disclosure instruction.
Identify every payment, benefit, relationship, affiliate arrangement and commercial purpose.
Use the correct disclosure language for the audience and jurisdiction.
Place the disclosure in every relevant visual, audible, caption, title, thumbnail, story, clip and link context.
Use the platform tool where required and verify the final mobile presentation.
Confirm that opinions are genuine and claims remain within approved support.
Check music, footage, trademarks, people, locations and other rights.
Obtain final approval where the campaign requires it and preserve the approved version.
Pause and ask campaign support if a requirement is uncertain.

27. Hashtag Bio and campaign-partner responsibilities

The responsible campaign owner should provide creators with written disclosure instructions, approved claims, prohibited claims, audience and geography controls, platform requirements, approval steps and a contact for questions.

Hashtag Bio Inc. and each responsible advertiser or intermediary should use proportionate training, pre-publication review, monitoring and corrective action. Responsibilities for approval, substantiation, creator guidance, platform placement, paid amplification, recordkeeping and response to non-compliance must be allocated in campaign terms.

28. Monitoring, correction and records

Commercial content may be reviewed before and after publication. Monitoring should be proportionate to the product, audience, jurisdiction, creator history, claim risk, format and duration of the campaign.

A missing or ineffective disclosure, false claim or other material problem must be reported promptly and corrected, paused or removed without avoidable delay. The creator must preserve the original post, instructions, approval record, correction and relevant analytics instead of silently destroying evidence.

Records must be retained for the period stated in the campaign agreement, the applicable retention schedule or law. Public campaign records and personal information remain subject to the Privacy Policy and Creator Application Privacy Notice.

29. Reporting concerns and consequences

Questions, suspected disclosure failures and requests for urgent correction may be sent to support@ . Legal concerns may be sent to legal@hashtag.bio. Do not send passwords, complete identity documents or unlawfully obtained private information by ordinary email.

Depending on the circumstances, Hashtag Bio Inc. may provide guidance; require correction, additional disclosure or removal; pause approval or amplification; restrict campaign eligibility; suspend or end an opportunity as permitted by its agreement; notify a responsible partner; preserve evidence; or refer credible unlawful conduct to an appropriate authority.

Material decisions are governed by the notice and review process in the Creator Code of Conduct. Urgent temporary action may be taken to prevent continuing deception, protect a child, secure an account, preserve evidence or comply with law.

30. Relationship to other rules

Creators remain responsible for applicable law and platform rules. A brand instruction, platform feature or campaign approval does not excuse a creator from a legal duty, and a creator's disclosure does not excuse an advertiser or intermediary from its own responsibility.

Where requirements conflict, pause publication and obtain written direction. Follow the stricter lawful rule unless qualified legal review determines that a different rule controls the exact content and audience.

31. Changes to this Policy

This Policy may be updated to reflect changes in law, regulator guidance, platform practices, campaign operations and enforcement experience. The version and last-updated date identify the current text.

A campaign should use the version identified in its agreement or approval record. Material changes will be communicated where a new acknowledgement or campaign instruction is reasonably required.

32. Contact and related documents

Operator: Hashtag Bio Inc.

Campaign support: support@hashtag.bio

Legal enquiries: legal@hashtag.bio